Lactalis Nestlé Chilled Dairy appoints Threepipe to launch Aero Heavenly

09 March 2017 | News, PR

Lactalis Nestlé Chilled Dairy (LNCD) has tasked Threepipe to launch Aero Heavenly, a new premium mousse in a large single tub which launches from March.

Launching in two varieties, ‘milk chocolate’ and ‘salted caramel’, Aero Heavenly taps into the growing category of after-dinner sharing treats. The recipes combine fluffy mouse with swirls of caramel sauce and chopped nuts, while each product offers at least three servings.

Threepipe will be leveraging the passion for Aero chocolate but also looking to attract consumers who are looking for a new and exciting alternative to other chilled after-dinner treats, with a product which is currently unrivalled and set to truly innovate the category.

Threepipe is creating an influencer-led campaign, media relations and supporting trade media activity.

Jim Hawker, Co Founder, Threepipe: “It’s fantastic to be part of a launch for such an iconic brand and to take it into a new and growing category. We are really looking forward to getting people’s taste buds watering at the prospect of sharing an Aero Heavenly mousse!”

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