Brizi appoints Threepipe to promote ‘Brizi Baby’ to tackle urban air pollution

26 September 2017 | Digital, Display, Lifestyle, News, PR, Social

Threepipe has been appointed by start-up company Brizi to help promote its Kickstarter campaign to raise £150,000 to launch its state of the art portable air sensor and filter.

Brizi’s first product, Brizi Baby, is a fan filter and sensor that cleans the air in a child’s breathing area when high levels of pollution are detected. When gas and particulate levels in the air reach dangerous levels, the fan filter is triggered and delivers 1.5 litres of clean filtered air every 10 seconds, forming a ‘clean air barrier’ in the child’s breathing area.

The product is designed for prams, strollers and car seats.

Threepipe is managing media and influencer outreach and paid social advertising to drive awareness of the Kickstarter fundraising campaign.

The Kickstarter investment will bring fund the manufacture of fully operational units ahead of a public launch.

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