Our Women’s World Cup Campaign for the ECB scooped another prestigious award last night, winning the ‘Best Integrated Campaign’ award at Campaign Magazine’s Tech awards.
The word ‘integrated’ is very loosely thrown around by the industry but this really was a great collaboration of teams and channels that pulled off a great piece of work. Our display, PR and social teams worked closely together to raise awareness of the England women’s team and generate public support throughout the tournament.
You can check out the campaign video here: https://bit.ly/2soPjuY