•
Online PR
• Social
Media Campaigns
•
Search Optimisation
• Content
Creation
Bloggers can be incredibly influential in enhancing
the reputation of a product or brand, often leading
the opinions of mainstream media and directly influencing
consumers.
Case
Study
When xG Technology, a US-based company with
a revolutionary wireless technology, tasked us
with generating awareness among large telecoms
companies, tech bloggers were the first port of
call.
To create ‘buzz’ in the tech community,
influential bloggers needed to be convinced of
the potential of xG’s product as a truly
‘disruptive’ technology.
We identified the most influential tech bloggers
and gave them the opportunity to hear the xG story
first, leading to debate and positive comments
on their blogs. This in turn created more online
buzz and generated interest among the top mainstream
IT and business journalists, ultimately leading
to positive pieces in national business media.
This, in turn, led to over 90 companies, including
some of the best known and largest telcos, picking
up the phone to xG to discuss their technology.
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