•
Blogger
Engagement
• Social
Media Campaigns
•
Search Optimisation
• Content
Creation
Virtually all traditional offline media is now replicated
online and newsrooms are often tasked with producing
content for print and digital use. Along with the
massive amount of purely online media such as www.handbag.com
and www.monkeymag.com,
this creates a huge opportunity for brands and products
to be featured in, and endorsed by, online media.
Case Study
To launch Patently Obvious, a new range of
eco-friendly cleansing products, online media
was crucial in reaching the target audience of
busy, affluent consumers.
We focused time and effort on generating coverage
in online media, sending samples and visiting
editorial offices to demonstrate the new range.
The result was some highly positive coverage
in influential online media including Girlie Gossip,
Handbag.com, Beauty & The Dirt and Newconsumer.com.
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