Dole Packaged Foods Europe Appoints Threepipe for New Product and Brand Push

02 December 2016 | Events, PR, Social

Dole Packaged Foods Europe SAS, who along with its affiliated companies is one of the world’s largest producers and marketers of packaged fruit, has turned to Threepipe to help launch two new innovative products via an integrated PR campaign consisting of consumer and trade media relations, sampling and experiential activity.

Dole is launching a range of resealable fridge packs to offer quality and convenience of simply 100% ripe fruits in juice that could be stored in a fridge or cupboard up to one year, always ready to use, reducing mess and wastage compared to fresh fruit. The DOLE® Resealable Fridge Packs offer varied uses with breakfast cereals, yoghurt toppings or simply consumed on its own.

Tapping into the growing smoothie market, Dole is also launching a new range of freshly frozen fruit pouches, DOLE Frozen Fruit Packs, containing 100% high quality fruit, and is the first major branded frozen fruit range in the UK.

Both product launches provide Dole with an opportunity to strengthen its position in the UK as a high quality fruit brand that offers innovative solutions to busy and health conscious consumers.

The PR programme is part of a wider integrated marketing push which includes TV, social media and influencer outreach.

Related Blogs

Posted by threepipe | 28 March 2017
Threepipe will manage consumer and trade media relations and social campaigns for the new Merchant’s Heart brand. The range is being brought to market…
Posted by threepipe | 15 March 2017
NewMotion, Europe’s largest electric charging provider for electric cars has appointed Threepipe to help launch its UK rollout in 2017. Launched in the Netherlands 2009,…
Posted by threepipe | 09 March 2017
Lactalis Nestlé Chilled Dairy (LNCD) has tasked Threepipe to launch Aero Heavenly, a new premium mousse in a large single tub which launches from March.…