Last week the Harvester account team here at Threepipe dipped its toes into one of the emerging trends doing the rounds in the social media world currently: live streaming, or more specifically, Facebook Live. The platform has actually seen reasonably slow uptake from brands since its inception in April 2016 with only 5% of Index brands currently using it. Having said that, beauty and auto brands have taken to it especially well with each vertical accounting for 21% of all Facebook Live videos. But considering the platform presents a strong opportunity for brand engagement, especially with millennials who nowadays settle for nothing less than creative, real-time and interactive content, we were keen to test the water with Harvester’s 270,000 strong army of followers.
Armed with only a tripod and a smartphone loaded with the Facebook app we set off to our local (or not so local) Harvester restaurant to set up camp directly in front of their chicken rotisserie oven (who said PR isn’t glamorous?)! After 20 minutes of streaming golden spinning chickens we called it a day and analysed the results. An impressive 32,122 people were reached of which 12,821 users viewed the video. In terms of engagement the content received 76 comments, 93 likes, 14 shares and in total the post received 1,694 clicks.
All in all a strong level of engagement considering the simple nature of the idea, which just goes to show less is very often more. Check out the original video below and keep an eye on Harvester’s Facebook page for the team’s next exciting venture into the world of live streaming.