Threepipe, the independent integrated marketing agency, today unveils its new ‘Powered by Ideas & Algorithms™’ positioning alongside a revamped look. The updated look and feel, which includes a new website and logo have all designed by Threepipe’s in-house studio and sees the original branding replaced with a more subtle teal backdrop.
Jim Hawker, co-founder of Threepipe explains, “Ideas and Algorithms™ is more than a catchy strapline. It sums up the challenges that the marketing industry is facing. Increasingly channels such as Google, Facebook, Twitter, and Instagram amongst others have the power to change a brand’s ability to reach and engage with customers. The debate surrounding the clash between the rising tide of data and automation and their impact on creativity should not to be underestimated, no matter what marketing channel.”
Ideas & Algorithms™ is built on the belief that data and creativity are easy bedfellows and that having a thorough understanding of data and the insight it brings, fuelling the creative process so that it has a bigger and wider impact. The challenge is to understand the constrictions and capitalise on the opportunities that these changes (often driven by algorithmic updates) provide. Brands need to continuously evolve and test new ways of working to get around the frequent algorithmic updates as well as embrace the new media landscape and reset what creativity looks like within the modern playground, especially as creativity becomes increasingly important.
Hawker continues, “As the next generation continues to move away from traditional channels, so will brands and their makeup of the marketing and sales campaigns. Having agency partners that help navigate this period of intense change is crucial to ongoing brand health.
“We are really excited by both the new brand look and approach, which we think perfectly encapsulate what Threepipe is about, the services we pride in giving our clients but most importantly, this way of thinking addresses the challenges that the marketing industry is facing.”