Knauf appoints Threepipe to help deliver its 2017 UK digital marketing activity

02 December 2016 | Digital, Paid Search

Knauf, the market leader in the construction product industry, has appointed Threepipe to help deliver its 2017 UK digital marketing activity. Next year will see the business reset its marketing activity to become more digitally focused to build its presence in new product areas amongst trade audiences.

Threepipe will maintain an ongoing paid search strategy for Knauf and overlay this with brand campaigns to support new product launches and key industry events.

Amrik Sanghera, Marketing Campaigns Manager, Knauf: “We were impressed by Threepipe’s strategic approach to building targeted awareness of our brand and new products in 2017. We are looking forward to working with the team as we build out a new marketing approach for the business.”

Jim Hawker, Co-Founder, Threepipe: “It’s a pleasure to be working with one of the most admired companies in the construction sector. They have a great vision for where the business is going and are digitally transforming their approach to marketing, so it’s an exciting time to be involved.”

Related Blogs

Posted by gino | 26 June 2018
Threepipe has acquired the award winning creative agency Earnie to further boost its creative services offering. The acquisition is driven by an increasing number of…
Posted by gino | 15 June 2018
Our Women’s World Cup Campaign for the ECB scooped another prestigious award last night, winning the ‘Best Integrated Campaign’ award at Campaign Magazine’s Tech awards.…
Posted by gino | 31 May 2018
Picking up a Drum Marketing Award is a real honour as agencies and client teams across all channels are able to enter and it really…