Knauf, the market leader in the construction product industry, has appointed Threepipe to help deliver its 2017 UK digital marketing activity. Next year will see the business reset its marketing activity to become more digitally focused to build its presence in new product areas amongst trade audiences.

Threepipe will maintain an ongoing paid search strategy for Knauf and overlay this with brand campaigns to support new product launches and key industry events.

Amrik Sanghera, Marketing Campaigns Manager, Knauf: “We were impressed by Threepipe’s strategic approach to building targeted awareness of our brand and new products in 2017. We are looking forward to working with the team as we build out a new marketing approach for the business.”

Jim Hawker, Co-Founder, Threepipe: “It’s a pleasure to be working with one of the most admired companies in the construction sector. They have a great vision for where the business is going and are digitally transforming their approach to marketing, so it’s an exciting time to be involved.”