Italian Luxury lifestyle brand, La Perla, has appointed Threepipe to manage its global display advertising programme.

Threepipe will run programmatic display prospecting and retargeting strategies to drive further UK and international growth for the fashion house which made its name in luxury lingerie but has in recent years expanded into nightwear, beachwear, menswear and luxury ready-to-wear.

Katie Mulvaney, Global Digital Marketing Manager,La Perla: “We were impressed by Threepipe’s track record in working with other luxury lifestyle brands and the audience insight and creativity they brought to us. We have some exciting plans in place and we are looking forward to driving further growth across all categories internationally.”

Farhad Koodoruth, Co-Founder, Threepipe: “La Perla has long been a brand that we have wanted to work with so it’s a fantastic win for the agency.