Following a competitive pitch, the Swiss watchmaker, Larsson & Jennings, has appointed Threepipe to manage its online customer acquisition programmes. Threepipe will manage paid search, display and paid social across the UK, Australia, United States, Canada and continental Europe.

Larsson & Jennings is a modern Swiss watchmaker that challenges tradition by re-imagining classic design. Regularly featured in top tier press globally, Larsson & Jennings offer their Millennial audience high quality and affordable timepieces through their website which accounts for over half their sales, as well as over 100 top tier retail partners.

Farhad Koodoruth, Co-Founder, Threepipe: “Larsson & Jennings has made an immediate impact in a growing market and is selling one watch every four minutes. We are looking forward to helping the team continue the momentum in the UK and key international markets.”

Andrew Jennings, Founder and CEO, Larsson & Jennings: “We were impressed by Threepipe’s track record of delivering profitable customer acquisition strategies for other premium lifestyle and luxury brands and by the audience insight they have brought to the business.”