NewMotion, Europe’s largest electric charging provider for electric cars has appointed Threepipe to help launch its UK rollout in 2017.

Launched in the Netherlands 2009, NewMotion offers over 30,000 cloud-connected smart charge points through its public charge network as has over 80,000 registered charge cards throughout Europe. The company is now growing fast in the UK with plans to have 5% share of EVs-to-market by the end of 2017.

Threepipe will be creating both a B2B and B2C focused programme that will communicate to a wide range of stakeholders from fleet managers to housing associations as well as raising NewMotion’s consumer brand visibility.

Estee Chaikin, Head of Marketing Communication, NewMotion: “This is a critical time in our UK rollout and we were impressed by Threepipe’s enthusiasm and knowledge of the UK electric car market.  They have some exciting and creative plans which we believe will quickly establish us as one of the industry leaders in a growing market.”