NewMotion, Europe’s largest electric charging provider for electric cars has appointed Threepipe to run its paid search account across the UK, Germany and France with The Netherlands coming online in July. This follows the appointment of Threepipe to run UK PR support earlier this year.
Launched in the Netherlands 2009, NewMotion offers over 30,000 cloud-connected smart charge points through its public charge network as has over 80,000 registered charge cards throughout Europe.
Threepipe will create both a B2B and B2C lead generation programme that will communicate to a wide range of stakeholders from fleet managers to housing associations as well as raising NewMotion’s consumer brand visibility.
Estee Chaikin, Head of Marketing Communication, NewMotion: “We have been very impressed with Threepipe’s approach so far and are excited to be able to work with the wider digital team to really help drive our lead generation programme forwards across Europe.”