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Exciting client projects, awards, industry seminars, new client wins
and lots more.

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Client News l June 10
UK’s leading consumer electronics reviews site appoints Threepipe

Following a four way pitch, Reevoo has appointed Threepipe to further raise its profile within the consumer lifestyle and gadget media. Threepipe will help position Reevoo as a consumer champion and the best place to visit for impartial customer reviews, which are close to numbering one million across a wide range of consumer electronic products. Threepipe will create a print, online and social media campaign which will match specific electronic gadgets featured on the site to key purchasing moments throughout the year.

Jim Hawker, Co Founder, Threepipe: “No other site offers the same amount of impartial reviews generated by real customers combined with the expertise of the Reevoo category managers. We will be building on their success to date and also making more of a splash around their annual Reevoo awards.”

Agency & Client News l May 10
Threepipe & ECB win at the Sport Industry Awards

We were really pleased to be at the glamorous Sport Industry Awards last night and see our digital PR campaign for the ECB collect an award!

“The Great Exhibition” was a campaign that aimed to broaden the cricket fanbase and engage with more people through all media channels.

A big focus on digital media and PR led to the creation of some compelling fan-generated content, which was successfully promoted through traditional media.

The campaign directly contributed to the ECB adding 110,000 new names to their database and a 30% increase in the overall cricket fan base in England & Wales.

For a full case study, click here.

Client News l Mar 10
EA SPORTS Signs Threepipe

We were, as the saying goes, “over the moon” when our sports division won a recent pitch to work with EA SPORTS in the UK.

We’ll be helping the in-house team to create some exciting, innovative PR campaigns to raise the profile of key titles including EA SPORTS Active, SKATE 3, TIGER WOODS PGA TOUR, MADDEN NFL, MMA and NHL, and helping to develop EA SPORTS as a brand within the UK.

The focus will be very much on delivering coverage in sports, lifestyle, national and consumer media, along with engaging consumers directly through the web and social media.

We can’t wait to get started!

Award Winning Fashion Designer Noëlle Adam Appoints Threepipe to Launch her Debut Collection

Spring is finally here, and the newest designer Noëlle Adam has just arrived! Winner of the “Emerging Talent Competition” at the 2009 Dubai Fashion Week, Noëlle Adam has tasked Threepipe to launch her stunning new collection for Spring/Summer 2010; focusing on limited edition styles of Maxi dresses, Party & Shirt dresses alongside her unique handmade statement necklaces.

Threepipe will be launching Noelle’s new collection to key women’s fashion editors and bloggers over the coming weeks and helping to build her own social media community.

Jim Hawker, Co Founder, Threepipe: “Noelle’s award at the Dubai Fashion Week has really placed her on the map and we are excited about launching her new collection in the UK.”

Following a five way pitch, Notcutts the UK's leading garden centre business has appointed Threepipe to launch its Kitchen Garden campaign which begins later this month.

Activity will focus on driving national awareness as well as local footfall into the 19 garden centres across the UK. Threepipe has developed a creative campaign which will get gardeners of all abilities excited about growing their own fruit and vegetables throughout the spring season and which highlights the expertise that Notcutts staff offer to the general public.

Jim Hawker, Co Founder, Threepipe: "A great account to be working on and we can't wait to pull on our wellies and dig for victory. Gardening is big business these days and it has become a highly competitive market place which means developing ideas with lots of creative cut through - something which we relish."

The Great Exhibition campaign for the England and Wales Cricket Board has been shortlisted for “Best Use of Digital Communications” at the prestigious Sport Industry Awards, thanks to a highly creative and successful online and social media campaign that combined fan-generated contact, celebrity clips, classic Ashes clips and exclusive competitions.

An integrated campaign was developed, integrating YouTube, Facebook, Twitter, Flickr and various online media to reinforce the message that TwelfthMan, the ECB’s England supporters club, helps fans get closer to the England team. Activity included inviting England supporters to go online and express their support for the team, with the best messages being printed and put on display in the England changing room before each Ashes test. We also challenged fans to upload footage of themselves singing England’s unofficial cricket anthem, with the best clips to be combined into a full version of the hymn and shown at each test ground.

Twitter was a key communication channel, with celebrities including Lily Allen, Stephen Fry and David ‘Bumble’ Lloyd getting involved and Tweeting their support for the campaign.

For more details on this award-winning digital PR campaign, click here...

Client News l Feb 10
Threepipe to Relaunch The Florence Nightingale Museum in her Centenary Year

Threepipe has been brought into help relaunch the Florence Nightingale Museum on May 12, the birth date of the Lady of the Lamp. Located on London’s South Bank, the transformed Museum marks the centenary of Florence’s death, telling the real story of the woman behind the legend as well as how modern nursing began.

Situated in the grounds of St Thomas’ Hospital on the site where Florence established her very first Nightingale Training School for Nurses, the Museum tells her story via three pavilions, focusing on her Victorian childhood, the Crimean War and her later years as an ardent campaigner for health reform. The Museum also celebrates the profession of nursing and explores Florence’s legacy to today’s nursing practice.

The Museum features an unparalleled collection of Nightingalia, with highlights including the writing slate Florence used as a child; the medicine chest she took to the Crimean war; a rare Register of Nurses which lists the women who served under her in the military hospitals in Turkey and the Crimean; and her pet little Owl Athena who travelled everywhere in her pocket.

Jim Hawker, Co Founder, Threepipe: “ This is a special year for Florence and we are really excited about being part of it all. There are some exciting new exhibits to reveal and new stories to tell about one of the world’s most admired women.”