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Exciting client projects, awards, industry seminars, new client wins
and lots more.

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Client News l Mar 10
Notcutts appoints Threepipe to launch its Kitchen Garden campaign

Following a five way pitch, Notcutts the UK's leading garden centre business has appointed Threepipe to launch its Kitchen Garden campaign which begins later this month.

Activity will focus on driving national awareness as well as local footfall into the 19 garden centres across the UK. Threepipe has developed a creative campaign which will get gardeners of all abilities excited about growing their own fruit and vegetables throughout the spring season and which highlights the expertise that Notcutts staff offer to the general public.

Jim Hawker, Co Founder, Threepipe: "A great account to be working on and we can't wait to pull on our wellies and dig for victory. Gardening is big business these days and it has become a highly competitive market place which means developing ideas with lots of creative cut through - something which we relish."

Client News l Feb 10
ECB Digital Campaign up for Sports Industry Award

The Great Exhibition campaign for the England and Wales Cricket Board has been shortlisted for “Best Use of Digital Communications” at the prestigious Sport Industry Awards, thanks to a highly creative and successful online and social media campaign that combined fan-generated contact, celebrity clips, classic Ashes clips and exclusive competitions.

An integrated campaign was developed, integrating YouTube, Facebook, Twitter, Flickr and various online media to reinforce the message that TwelfthMan, the ECB’s England supporters club, helps fans get closer to the England team. Activity included inviting England supporters to go online and express their support for the team, with the best messages being printed and put on display in the England changing room before each Ashes test. We also challenged fans to upload footage of themselves singing England’s unofficial cricket anthem, with the best clips to be combined into a full version of the hymn and shown at each test ground.

Twitter was a key communication channel, with celebrities including Lily Allen, Stephen Fry and David ‘Bumble’ Lloyd getting involved and Tweeting their support for the campaign.

For more details on this award-winning digital PR campaign, click here...

Client News l Feb 10
Threepipe to Relaunch The Florence Nightingale Museum in her Centenary Year

Threepipe has been brought into help relaunch the Florence Nightingale Museum on May 12, the birth date of the Lady of the Lamp. Located on London’s South Bank, the transformed Museum marks the centenary of Florence’s death, telling the real story of the woman behind the legend as well as how modern nursing began.

Situated in the grounds of St Thomas’ Hospital on the site where Florence established her very first Nightingale Training School for Nurses, the Museum tells her story via three pavilions, focusing on her Victorian childhood, the Crimean War and her later years as an ardent campaigner for health reform. The Museum also celebrates the profession of nursing and explores Florence’s legacy to today’s nursing practice.

The Museum features an unparalleled collection of Nightingalia, with highlights including the writing slate Florence used as a child; the medicine chest she took to the Crimean war; a rare Register of Nurses which lists the women who served under her in the military hospitals in Turkey and the Crimean; and her pet little Owl Athena who travelled everywhere in her pocket.

Jim Hawker, Co Founder, Threepipe: “ This is a special year for Florence and we are really excited about being part of it all. There are some exciting new exhibits to reveal and new stories to tell about one of the world’s most admired women.”

Following a five way pitch, LEGOLAND Windsor has brought in Threepipe to launch the first LEGO pirate themed area within a British theme park. The brand new land opens in March 2010 and children wanting to become pirates for the day can see their dreams turned into reality!

Children can learn swashbuckling and sea faring skills at Pirate Training Camp, then climb aboard the new Jolly Rocker swinging pirate ship and find their sea legs on the Pirate Dynamite Drench water ride. Threepipe will work with the LEGOLAND Windsor in house PR team to launch the new land and provide support throughout the key summer period. Threepipe has developed a series of stunt and campaign ideas to drive national media coverage for the new land and for the park.

Jim Hawker, Co Founder, Threepipe: “We have had great fun coming up with pirate themed ideas and can’t wait to make them happen this summer!

Alison Bledge, PR Manager, LEGOLAND Windsor: “Threepipe has an excellent track record in delivering creative campaigns with a high ROI and we were really impressed with the creative ideas Threepipe presented for the launch of Pirates Landing. We believe the campaign ideas will help ensure that Legoland Windsor is must-visit destination for families across the UK”

Client News l Jan 10
Threepipe Drives Viral Awareness for Gourmet Burger Kitchen and Help a London Child Promotion

Gourmet Burger Kitchen has created an unique 2 for 1 offer this January and Threepipe is helping to drive the awareness of the promotion.

Simply buy a burger, donate a pound to the Help a London Child charity and you get the second burger for free! Help a London Child is Capital Radio’s charity of choice and Threepipe has been managing the radio promotion of the deal through the Capital and Capital Gold radio shows, devising the on air scripts and managed a photoshoot with Jonny Vaughan.

We have also created a viral video which we filmed earlier this week to help drive consumers to a page where they can download the promotional voucher. We are seeding the content into video sharing sites, promoting through national online media and through the Gourmet Burger Kitchen database. We had lots of fun filming it - check it out at: http://www.youtube.com/watch?v=y-PI5GJ227o

Agency News l Dec 09
Threepipe passes CMS with flying colours

We recently passed the PRCA's CMS audit with "flying colours". CMS is the industry benchmark of a well-run agency and is a guarantee of a commitment to deliver the high levels of quality and professionalism to clients and a focus on staff training and development. We're delighted to be one of the fairly small number of agencies to achieve this standard, for the second time.

Client News l Dec 09
Threepipe clients clean up at M&B Awards

A very successful night for our clients at the recent Mother & Baby awards (the Oscars of the nursery world), as a result of some fantastic, innovative products and services, alongside some hard work from us in getting the award entries together.

Well done to all those clients and we’re looking forward to more success next year!