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Agency News l January 12


Beyond 2012 - time to focus on Brazil

 

Although the focus of the sporting world in 2012 will be firmly fixed on London, brands need to prepare for Brazil to dominate the sporting landscape for the next four years.

 

The 2014 FIFA World Cup in Brazil and the 2016 Olympic Games in Rio de Janeiro will both present opportunities and challenges in equal measure for brands looking to engage with consumers through sport, in one of the world’s fastest growing economies... more »


Agency News l December 11

 

Threepipe shortlisted by the prestigious Holmes Report

 

We have just found out that we have been shortlisted by the prestigious Holmes Report as one of the best consumer PR agencies in Europe! Well done to all Threepipers for their hard work and to our lovely clients for backing us all the way! We find out in January if we win but we are really chuffed to be on the shortlist!


Agency News l December 11


Britax Brings Threepipe on Board

 

We are super excited that Britax has decided to work with us in 2012 and beyond! With beat off ten agencies and can’t wait to get started in developing a press office which help shifts their perception to more of a lifestyle brand. We will be creating campaigns as well as running their media and social media programmes from January onwards.


Agency News l December 11


Cancer Research UK

 

Cancer Research UK has called in Threepipe and its social division, Three_d, on a pro bono basis. Threepipe will be helping the in house PR and social media team lead by Nicola Dodd to help shape the charity’s campaigns in 2012 which include the well supported ‘Race For Life’ series of fundraising events.

 

Beth Caroll, Head of Social Media, Threepipe: “We are excited to support such a great charity and to help contribute to the fundraising and awareness campaigns that the in house team will be implementing over the coming year. We will be holding regular brainstorm meetings with the in house team and ensuring that they are aware of some of the latest trends and ways to connect with consumers."


Agency News l December 11

 

OneClickPharmacy.co.uk

 

Following a competitive pitch, OneClickPharmacy.co.uk, one the UK’s most popular online pharmacies, has appointed Threepipe to further build its brand awareness in 2012. The online pharmacy was founded in 2008 by Priyesh Rawal and Shaina Shipton who met while studying their Masters of Pharmacy at the University of Bath and who have created one of the fastest growing e commerce sites that sells over 80,000 products including prescription medicines.

 

The site allows consumers to buy directly from OneClickPharmacy.co.uk as well as through the site’s ‘marketplace’ which is a platform for UK independent pharmacies to market and sell their own products. The site offers best price guarantees across some of the best known health, wellbeing and grooming brands. Threepipe will be handling consumer and corporate PR for the business and providing social media consultancy to maximise sales opportunities.

 

Jim Hawker, Co Founder, Threepipe: “The business has enjoyed phenomenal growth since it started and we are excited about being part of the next stage of the company’s growth.” Sabri Marsaoui, General Manager, OneClickPharmacy.co.uk: “It is such an exciting time for our business and as such we look forward to taking the next steps to maximise our exposure to the market and fulfil our business potential. We are confident that working with Threepipe this can be achieved.”


Agency News l October 11

 

SuperSuper appoints Threestyle to support its relaunch.

 

SuperSuper has successfully taken on investment to develop its media business with expansion from the print product to an online offering with events and special projects. Launching 5 years ago, SuperSuper has been highly influential within youth culture, pushing numerous styles, ideas, products and talents that have since gone on to dominate the mainstream, from the early "Nu Rave" scene to bringing Lady Gaga to the UK.

Shifting to a new primarily FREE model, SuperSuper magazine will have an increased circulation of 150,000 copies per month, distributed throughout the UK through Universities, cultural institutions, and relevant events (eg Graduate Fashion Week, London Fashion Week, Festivals, Clothes Show Live, etc), as well as through deals with key department stores, independent boutiques and stand-alone brand stores. This allows brands to advertise and promote themselves to consumers in a place and at a time when they are already in the market to make purchases. The print title remains an extremely high quality, glossy and well-produced product ("Freemium").

Targeting a unique demographic within the style sector (16-25 yr old females and males), SuperSuper taps into a younger audience within youth culture, whilst other magazines' demographics are getting older.

Threestyle, the fashion lifestyle PR agency has been appointed bySuperSuper to support the relaunch.

Nick Crook, Co-founder of Threestyle says "Whilst some titles come and go, SuperSuper has stood the test of time by constantly innovating and evolving to remain relevant and cutting edge in youth culture. By investing into other media including a full online and events strategy, SuperSuper can help brands build a dialogue and reach this challenging consumer group"


Agency News l October 11

 

Bjorn Borg appoints Threestyle.

 

Threestyle, the fashion and lifestyle arm of Threepipe, will promote the Swedish sports fashion brand through sport-related product placement and tie-ins with sports personalities, teams and associations.

Bjorn Borg Underwear relaunched its underwear range for men and women in the UK last year and works with Surgery PR on all media relations.

It is currently sold in retailers including Selfridges, Harvey Nichols, ASOS and Urban Outfitters and is stocked in more than 80 stores nationwide.

Nick Crook, co-founder of Threestyle, will head up the account.


 

News Update [01.12]
Threepipe Sport invites you to…
Beyond 2012 - time to focus on Brazil


click to read »
Read all about it...
 


Archive


NL86 - May 11 [more...]
Say hello to Threestyle

NL85 - May 11 [more...]
FREE Seminar: Want to know how to be a Coolbrand in 2011 and beyond?

NL84 - April 11 [more...]
FREE Seminar: How social are the FTSE 100 companies

NL83 - March 11 [more...]
FREE Seminar: Time to Loosen up

NL82 - February 11 [more...]
Threepipe 3 of the best!

NL81 - January 11 [more...]
Superbrands Appoints Threepipe to Launch its Annual League Tables

NL80 - October 10 [more...]
2012: The Rules of Engagement

NL79 - October 10 [more...]
Threepipe Wins UK’s Leading Gay Brand - Gaydar

NL78 - September 10 [more...]
The ATP has appointed Threepipe Sport to help promote the Barclays ATP World Tour Finals

NL77 - July 10 [more...]
Threepipe 3 of the best!

NL76 - May 10 [more...]
Threepipe & ECB win at the Sport Industry Awards

NL75 - March 10 [more...]
EA SPORTS Signs Threepipe

NL74 - March 10 [more...]
Notcutts appoints Threepipe to launch its Kitchen Garden campaign

NL73 - February 10 [more...]
ECB Digital Campaign up for Sports Industry Award

NL72 - February 10 [more...]
Threepipe to Relaunch The Florence Nightingale Museum in her Centenary Year

NL71 - January 10 [more...]
LEGOLAND Windsor Appoints Threepipe to Launch ‘Pirates Landing’

NL70 - January 10 [more...]
Threepipe Drives Viral Awareness for Gourmet Burger Kitchen and Help a London Child Promotion

 
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