We hosted and organised a morning event with Google to help brands better understand how to engage with millennial parents or ‘parennials’. In 2018, more babies will be born to this much-derided population segment than Generation Z and it’s key that brands don’t miss out on this change in life stage as millennials move into their prime spending years. A packed room of brands including Kellogg’s, Costa Coffee, Butlins, Unilever and Argos were all there to listen to a brilliant lineup of speakers from Channel Mum, Just Eat, LEGO and, of course, Threepipe.

We work with some of the best known family and parenting brands including LeapFrog, VTech, Britax and Emma’s Diary and it was great to showcase our expertise in what was a really engaging event.

Check out a short video of what the speakers had to say…