888CasinoCREATED A LINK EARNING CAMPAIGN WITH VIDEO CONTENT

What we Did

888Casino was keen to transform their ‘Ultimate Guide to Blackjack’ written blog content into something more compelling that would generate media coverage and drive earned media follow links from high domain authority (DA) sites.

We brought their content to life by creating a fun video which saw Ray Parlour and Amy Childs being electrocuted at the gaming table each time they ignored the 888Casino tips.

The resulting video was seeded across high domain authority news sites and placed with media alongside supporting interviews with Ray and Amy.

101Follow links generated
47Root domain links
50Average domain authority
10National online media sites