BARNARDO’SPOWERED AN INFLUENCER MARKETING CAMPAIGN TO DRIVE TARGETED AWARENESS AMONGST FAMILIES
What we Did
We created ‘The Nation’s Virtual Fridge Door’, Barnardo’s could contrast the fortunes of happy children, with the vulnerable children that they help.
The fridge door is often used as a place in the family home to capture happy memories and the children’s achievements.
By creating ‘The Nation’s Virtual Fridge Door’, Barnardo’s could contrast the fortunes of happy children, with the vulnerable children that they help.
1000UK families pinned their content to the fridge
Twitter Campaign Hashtag Trending
30Parenting media articles
