Boost Capital tasked us with improving campaign performance by reducing the overall CPA and identifying better performing keywords to improve the number of funded deals.

We took an incredibly detailed approach by examining their historical lead data, noting successful keywords, location and time of day. This helped inform a sophisticated strategy of optimisation, beyond just platform CPA targets.

The campaigns were rebuilt around a core campaign structure that allowed a granular approach to all optimisation and built specific mobile strategies to leverage traffic in the fast growing device sector. This was combined with an aggressive multi-variable optimisation and extensive ad copy testing to improve performance.