BoursinKEYWORD ANALYSIS TO DEFINE CONTENT STRATEGY

What we Did

We created a cooking inspiration platform and developed recipe content using search data and food trends.

The platform included collaborations with respected chefs, recipe content and PR tactics designed to align the brand with a new, younger audience.

 

We worked closely with popular chef Marcus Bean to develop a series of video recipes which were placed with key media and influencers with accompanying interviews.

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250Pieces of earned media coverage
780% Increase in web traffic
100000Organic views of recipe videos

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