BoursinKEYWORD SEARCH ANALYSIS TO DEFINE CONTENT STRATEGY

What we Did

We created a cooking inspiration platform and developed branded recipe content using search data and food trends to encourage greater inclusion of Boursin in recipes.

We created a Boursin branded YouTube channel that featured recipes that were inspired by emerging search trends.

We worked closely with popular chef Marcus Bean to develop the video recipes which were placed with key media and influencers with Marcus providing accompanying interviews.

The videos were tagged effectively for search discovery and enabled Boursin to enjoy far higher and relevant online visibility.

 

..

250Pieces of earned media coverage
780% Increase in web traffic
100000Organic views of recipe videos