CIMASOCIAL ENGAGEMENT WITH INTERNATIONAL C-LEVEL BUSINESS LEADERS

What we Did

We developed a social content and influencer campaign to support CIMA’s ‘Joining the Dots’ research which provided businesses with practical guidelines for operating successfully in the modern age.

With an objective to reach C-level decision makers in financial services organisations of over 200 employees, we carried out an influencer, competitor and CIMA social audit to provide content recommendations to support the distribution of the ‘Joining the Dots’ research content.

We created 280 social assets, including slideshares, podcasts, quizzes, polls, listicles and gifs and distributed them via Twitter and Linkedin over a two month campaign to drive traffic to the CIMA website.

40800social engagements
24000Content engagements
1803c-level engagements
300completed podcast listens
1200slide share views
6598click-throughs to campaign page

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