DoleTHREE GIANT ICE SCULPTURES TO LAUNCH THEIR NEW FROZEN FRUIT RANGE

What we did

Dole Packaged Foods Europe wanted to create a buzz and raise awareness of its new Frozen Fruit range. We achieved this by choosing three fruits from the range and creating giant iced versions, positioning them on London’s Southbank.

On a crisp November morning a giant strawberry, raspberry and pineapple appeared on the iconic Southbank. Each featured a unique luge system which allowed passing commuters to sample a breakfast smoothie made from Dole’s Frozen Fruit range.

Photography and videography showed the finishing touches being put to the sculptures and were then seeded to media with promotional staff being on hand all day to hand out branded leaflets and to encourage passers-by to try a Dole Frozen Fruit smoothie.

976397Media reach
18Pieces of earned media coverage
92484Organic social media reach
2000Smoothies handed out

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