England & Wales Cricket BoardDEVELOPED A MULTI-CHANNEL RETAIL STRATEGY TO DRIVE T20 CRICKET SALES AMONGST YOUNGER AUDIENCES
What we Did
We created a four month multi-channel campaign across display, social and search which was coordinated centrally with the ECB, 18 counties and multiple ticketing agencies.
1.65Million in Ticket Sales
64% of ticket sales from new customers
13% rise in 25-34 year olds purchasing tickets
720% revenue uplift via social content