England & Wales Cricket BoardDROVE T20 CRICKET TICKET SALES AMONGST A YOUNGER AUDIENCE
What we Did
A multi-channel campaign across paid digital, content and social channels which was executed via display, search, video and mobile, using multiple creative assets.
1.8Million in Ticket Sales
69% of sales from new customers (vs 59% in previous year)
26% of sales by 16-24 yr olds