ECB RETARGETING CONSUMERS WHO HAVE VIEWED
BRAND CONTENT TO DRIVE SALES

What we Did

A content led and integrated campaign which was centred around a PR stunt.

To support the launch of the T20 Blast cricket season we ‘blasted’ the first cricket ball into space and captured fantastic video content of this stunt.

 

The footage was placed with national editorial media but also distributed through influencer and owned media channels.

 

Those engaging with the content were re-targeted with advertising creative and driven to multiple T20 ticketing sites.

 

This was supported by a highly targeted combination of display, social media advertising and paid search which was geo-targeted to support ticket sales at each of the 18 county cricket teams.

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12.512.5 million reached on social media
2424 million tickets sold
1616% sales up yoy
2929% increase in 18-30 yo buying tickets
166166 pieces of earned media
400000views of content on youtube
Created by Threepipe Creative | September 7, 2016 | CONTENT, DIGITAL, PR, SOCIAL

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