flexiseq sportImpactful video and photography storytelling
What we Did
A content led campaign that brought to life the 60 different injuries suffered by Jacques Burger in the two years build up to the Rugby World Cup.
Jacques Burger’s injuries were showcased through body art illustrations, with supporting video content providing an emotive and inspirational narrative of his own unique rugby journey.
The powerful FLEXISEQ branded imagery and video content was offered to national media together with interview time with Jacques. This was supported by a targeted content seeding strategy targeting rugby players directly via YouTube and Twitter.
100% Brand and product mentioning
1414 million + people reached through content
80008000+ organic youtube views
3200032000 video views across facebook and twitter
155155% Increase in share of profile on twitter
24Pieces of media coverage
