Flexiseq SportAMPLIFIED A SPONSORSHIP THROUGH AN INTEGRATED CONTENT STRATEGY

What we Did

We created a mockumentary, staging the fake hiring of Harry Redknapp as the next manager of the England Bowls team.

Flexiseq briefed Threepipe to leverage its sponsorship of the England Bowls team to drive awareness of its joint pain relieving cream.

 

We created a mockumentary, staging the fake hiring of Harry Redknapp as the next manager of the England Bowls team. Harry was chosen because he had recently retired from football management, claiming his knee pain as a key reason. He has also been overlooked many times for the England football manager job that he really wanted.

 

Harry supported the launch of the video with a series of national media and influencer interviews and the video was amplified through a paid social media strategy .

121% increase in traffic to website

155000Youtube views
23% Website traffic from PR coverage

54Pieces of coverage
171143Facebook Views

30Million + Reach
Created by Peter Bailey | November 9, 2016

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