Flexiseq briefed Threepipe to leverage its sponsorship of the England Bowls team to drive awareness of its joint pain relief cream.

We created a mockumentary, staging the fake hiring of Harry Redknapp as the next manager of the England Bowls team. Harry was chosen because he had recently retired from football management, claiming his knee pain as a key reason. He has also been overlooked many times for the England football manager job that he really wanted.

Harry supported the launch of the video with a series of national media and influencer interviews and the video was amplified through a paid social media strategy.