Food Standards Agency (FSA)USING SOCIAL CONTENT TO DRIVE TARGETED CAMPAIGN AWARENESS

What we Did

A content led campaign through Facebook and Instagram that shocked restaurant goers and drove search enquiries.

The FSA #WheresTheSticker campaign was designed to encourage consumers to search out the sticker in their chosen restaurants.

 

We took elements of #foodporn and combined innovative cinemagraphic editing to develop shocking and shareable content for Facebook and Instagram which showed how food is prepared at restaurants with low hygiene ratings.

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1.2million video views
2.3million total reach
300% Increase in FSA Instagram followers
61% Increase in search interest for “food hygiene rating”