Food Standards Agency (FSA)USING SOCIAL CONTENT TO DRIVE TARGETED CAMPAIGN AWARENESS
What we Did
A content led campaign through Facebook and Instagram that shocked restaurant goers and drove search enquiries.
The FSA #WheresTheSticker campaign was designed to encourage consumers to search out the sticker in their chosen restaurants.
We took elements of #foodporn and combined innovative cinemagraphic editing to develop shocking and shareable content for Facebook and Instagram which showed how food is prepared at restaurants with low hygiene ratings.
1.2million video views
2.3million total reach
300% Increase in Instagram followers
61% Increase in search interest for “food hygiene rating”
