Investors in PeopleRESTRUCTURED ANALYTICS TO PROVIDE A CLEARER VIEW OF LEAD GENERATION
What we Did
We migrated analytics and 3rd party marketing solutions to a tag management system and developed a measurement plan that not only tracked new online leads, but their later qualification or disqualification.
2020% Decrease in qualified lead CPA
4444% Decrease in leads already qualified prospects
165165% Increase In monthly leads