DELIVERING VOICE SEARCH RESULTS  WITH COMMERCIAL VALUE

What we did

Delivered a voice search led strategy to drive trench coat sales.

We created content that included:
…the history of the trench coat.
…ways in which to wear it and what to pair it with.
…different occasions the trench is suitable for.

 

We ensured:
…that the content was knowledgeable.
…that it featured a direct answer to the question in the first paragraph that voice search platforms could read.
…that it contained the more conversational “how to” keywords that people speak out loud rather than write.
…that the page was correctly structured and marked up to make it easy for crawlers to determine its most important content

1Rank On Siri and Google Assistant
38% increase in sessions to trench coat pages
248% increase in trench coat product revenue
40% increase in backlinks to the trench coat pages