Jack WillsSEO CAMPAIGN FOCUSED ON SITE ARCHITECTURE AND CONTENT

What we did

We created a SEO campaign focused on site architecture and content that delivered a 114% increase in organic revenue through product list pages.

Using a blend of technical improvements, content restructuring and user metrics optimisation, Threepipe created an SEO strategy for tackling the highest priority issues affecting Jack Wills’ organic visibility, including:

 

  • Identifying improvements to overall site content architecture driven by search insight and creation of content to support ranking objectives

  • Addressing international Hreflang issues causing UK traffic to land on other international versions of the Jack Wills website

  • Creating a redirection plan that eliminated 1,600+ broken links from high value domains and redistributing link value back to nearest most relevant content

  • Reviewing user metrics across key product categories to improve organic CTR and page copy for engagement.

114+114% Increase in Organic Revenue YoY
31+31% Increase in Organic traffic
230230 New page 1 rankings in the UK for most competitive terms around key product lines
5050% Reduction in traffic landing on non-local websites