LloydsPharmacy was keen to create an editorial link building programme, targeting sites with a domain authority of +40 to help drive improved search performance for its range of Erectile Dysfunction treatments.

We identified the European Football Championships as a platform on which to build a campaign and we surveyed Home Nation footie fans to assess how their team’s performance on the pitch would affect their libido.

The research story was sold into high DA sites and media were offered a ‘linkable’ asset that we built and hosted on the LloydsPharmacy website.

This asset was a fun and interactive quiz for male footie fans to complete to see how their sexual performance would be affected by their diet of increased alcohol and fatty foods and to compare the results to other men.