L’OccitaneDROVE OFFLINE SALES BY REAL TIME PROXIMITY TARGETING WITH DYNAMIC MOBILE CREATIVE
What we did
For the launch of the new fragrance, Terre de Lumiere, we ran a real time proximity targeting campaign to target prospects within close proximity of L’Occitane’s retail stores.
42% of store visits within 72 hours of campaign
190% Secondary action rate above benchmark
10% Target stores increase in Revenue
23% Increase in the target stores footfall in the first week