What we Did
Planning for Black Friday began in the summer and we began activating the start of the plan at the start of October, with an emphasis on bringing new customers into the brand by utilising their Christmas message.
We first unveiled L’Occitane’s Christmas offering via programmatic video assets as well as video across YouTube, Facebook and Instagram. This ran along with high-impact display formats in publications like Hello! Magazine, all geared towards driving new users to specific entry level product landing pages.
We looked beyond standard display, running high impact formats on both desktop and mobile devices through homepage takeovers and skins.
“Threepipe brought innovative thinking and a fresh approach to our Black Friday campaign which was the launch pad for our successful Christmas trading period.
They smashed the targets with their combination of creative and data strategy to help bring festive cheer to the business.”Mark Dugdale, Digital Director, L’Occitane
