We analysed historical data to determine which day delivered the most social conversation, as well as gathering insight into the most popular topics.

We mapped out L’Occitane’s target audience across Instagram, Facebook and Twitter and analysed the social audience of key competitors.

We identified key influencers across gardening and cosmetics that we would engage with throughout the campaign.

We mapped out the creation of shareable assets to populate a content calendar across L’Occitane’s three key social channels and created a bank of assets ahead of the show.