L’occitaneSUPPORTED CHELSEA FLOWER SHOW SPONSORSHIP BY DRIVING REAL-TIME SOCIAL CONVERSATION

What we Did

We created a ‘social media war room’ for L’Occitane to deliver real time brand engagement and drive new customers to their website.

We analysed historical data to determine which day delivered the most social conversation, as well as gathering insight into the most popular topics.

We mapped out L’Occitane’s target audience across Instagram, Facebook & Twitter and analysed the social audience of key competitors.

 

We identified key influencers across gardening and cosmetics that we would engage with throughout the campaign.

 

We mapped out the creation of shareable assets to populate a content calendar across L’Occitane’s three key social channels and created a bank of assets ahead of the show.

547000Impressions
589% increase in facebook interactions Compared to daily average.
662731Hashtag reach
70% new website traffic from social
156% Increase in twitter interactions vs. daily average
2000Competition entries in 12 hours

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