L’OccitaneDROVE OFFLINE SALES BY REAL TIME PROXIMITY TARGETING WITH DYNAMIC MOBILE CREATIVE
What we did
For the launch of the new fragrance, Terre de Lumiere, we ran a real time proximity targeting campaign to target prospects within close proximity of L’Occitane’s retail stores.
We used highly impactful interstitial and banner media units to convey the key brand messages of the new fragrance and to drive consumers to a landing page which provided distance and direction to the nearest store as well as the option to ‘shop now’.
We were able to measure store visit rates and sales uplift by a combination of footfall counters and EPOS data. We provided a control group where activity did not run, to allow performance benchmarking.
42% of store visits within 72 hours of campaign
190% Secondary action rate above benchmark
10% Target stores increase in Revenue
23% Increase in the target stores footfall in the first week
