L’OccitaneRE-STRUCTURED PAID SEARCH ACCOUNT
TO IMPROVE PERFORMANCE

What we Did

We took over the L’Occitane PPC account and immediately made changes to improve sales performance, with a focus on acquiring new customers.

We split out Brand and non-Brand campaigns so we could identify new customers more effectively. Having identified that generic keywords did not deliver, we focused our strategy around the top performing keywords, whilst re-investing the budget into Brand campaigns.

 

Using sophisticated RLSA strategies we were able to change
our message and bid based on the users’ engagement with the brand.

24% Increase in revenue
29% CPC decrease
29% Increase conversion rate YOY
50% CPA decrease
Created by Threepipe Creative | September 7, 2016

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