Oracle PrimaveraGRABBING PROJECT MANAGERS’ ATTENTION IN NORTH AMERICA

What we Did

We created a social content led campaign, combining an organic and paid strategy, targeting project managers in the oil, gas and construction industries with information about Oracle Primavera’s Cloud Solution.

Over the course of a three month campaign we created 84 visually engaging and product focused social assets.

 

We added variety to Oracle Primavera’s owned social channels and community management by creating unique, interactive polls and striking visuals designed to grab project managers’ attention.

 

Threaded throughout the campaign were calls to action and aspirational proof points designed to increase click-throughs to the campaign landing page and increase social engagements.

6540+ visitors to website
118% Surpassed web clicks KPI by
965925 Social impressions
84Social media assets
595% Surpassed social impressions KPI
79Pence Average cost per click

Related Projects