For Papa John’s weLAUNCHED ‘PAPA’S DEEP CRUST’ PIZZA WITH A MEDIA STUNT AND INFLUENCER CAMPAIGN
What we Did
To launch Papa John’s new pizza, ‘Papa’s Deep Crust’ we delivered pizzas to London’s deepest Underground station, Hampstead, as part of a unique platform dining experience, recreating the perfect Papa John’s night in.
66pieces of earned media coverage
20journalist & influencer social media posts
80%of coverage used our stunt imagery