For Papa John’s weLAUNCHED ‘PAPA’S DEEP CRUST’ PIZZA WITH A MEDIA STUNT AND INFLUENCER CAMPAIGN
What we Did
To launch Papa John’s new pizza, ‘Papa’s Deep Crust’ we delivered pizzas to London’s deepest Underground station, Hampstead, as part of a unique platform dining experience, recreating the perfect Papa John’s night in.
We then delivered freshly made pizza to key national & lifestyle media to drive media product placement & social sharing, emphasising Papa John’s better ingredients messaging.
To further amplify the launch we collaborated with food and lifestyle influencers to review the new pizza and share imagery from the media stunt.
We also arranged for sampling teams to take to the streets of London and drove supporting media coverage in business and marketing trade titles.
66pieces of earned media coverage
20journalist & influencer social media posts
12848971Total reach
80%of coverage used our stunt imagery
