Pretty little thingUSING FACEBOOK TO DRIVE CUSTOMER ACQUISITION

What we Did

Using first party data we developed a highly targeted Facebook strategy to reach and engage new customers.

Our social targeting strategy was heavily tested against different creative and messaging treatments and focused primarily on a mobile and tablet audience.

 

In a highly competitive ‘Fast Fashion’ category, we were able to successfully target fans of Pretty Little Thing’s competitors as well as reaching new customers by category interest.

600% revenue growth
483% increase in new customers
258% Increase in ROI from social

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