PrettyLittleThingUSING FACEBOOK TO DRIVE CUSTOMER ACQUISITION
What we Did
Using first party data we developed a highly targeted Facebook strategy to reach and engage new customers.
Our social targeting strategy was heavily tested against different creative and messaging treatments and focused primarily on a mobile and tablet audience.
In a highly competitive ‘Fast Fashion’ category, we were able to successfully target fans of PrettyLittleThing’s competitors as well as reaching new customers by category interest.
600% revenue growth
483% increase in new customers
258% Increase in ROI from social