Rachel’s OrganicA 360° BRAND-LED APPROACH
What we Did
We’ve worked with Rachel’s for 6 years increasing the scope of our work to include consumer and trade press office, social media channel management, influencer marketing, digital media planning, SEO and website management.
PRESS OFFICE: Messaging development with a focus on heritage, flavour and health benefits; company and founder profiling; seasonal campaigns; recipe shoots; NPD launch support
SOCIAL MEDIA: Community management; across Twitter and Facebook; social brand campaigns; influencer marketing
WEBSITE/SEO: Management of CMS and on and offsite SEO to drive natural search rankings
275275 editorial articles in a year
2.5Average engagement % on Facebook
5+5% Increase in social share of voice vs competitors
