Rachel’s OrganicA 360° BRAND-LED APPROACH

What we Did

We’ve worked with Rachel’s for 6 years increasing the scope of our work to include consumer and trade press office, social media channel management, influencer marketing, digital media planning, SEO and website management.

PRESS OFFICE: Messaging development with a focus on heritage, flavour and health benefits; company and founder profiling; seasonal campaigns; recipe shoots; NPD launch support

SOCIAL MEDIA: Community management; across Twitter and Facebook; social brand campaigns; influencer marketing

WEBSITE/SEO: Management of CMS and on and offsite SEO to drive natural search rankings

275275 Pieces of media coverage
2.525% Average engagement rate across Facebook
5+5% Increase in competitor social share of voice

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