Capturing consumer sentiment about the rise in personalisation technology
What we Did
We developed research questions for use in the UK, US, France and Germany to equip us with global comparisons and contrasts. The questions reflected current media interest in topics such as VR, fingerprint payments and facial recognition.
The Challenge
RichRelevance is the global leader in AI-powered personalisation for multichannel and digital pureplay retailers.
In the competitive retail sector, RichRelevance needed to cement its position as having its finger on global shopper trends and as the personalisation solution of choice, guiding retailers as to what technologies they should be investing in for the next 12 months.
We delivered a research based campaign titled ‘Creepy or Cool’ which gauged consumer opinion on the impact of technology on the in-store shopping experience.
The Results
The results revealed which customer experience technologies consumers find either ‘creepy’ or ‘cool’ in the retail environment, and surprisingly the US attitudes lagged far behind the EU in their openness to personalisation – which we leveraged as a leading headline for pitching the data to media.
We brought the research data to life with impactful visual assets for media placement into priority media verticals – marketing, retail and tech – and we extended the life of the campaign by translating the results into by-lined articles about generational trends.
