We executed two impactful stunts in the town centre:

The National Lottery has created more millionaires per head in Romford than any other UK town and Romford was keen to promote itself as the UK’s luckiest town as part of the new brand identity.

We created a phone booth which people from across the UK could call to ask Romford locals for their lucky numbers ahead of the National Lottery draw. Video content was captured and distributed to national, consumer and regional media.

On the busiest Christmas shopping day, we built a wrapping paper dispenser in the town centre for locals to help themselves to Romford wrapping paper featuring the new brand identity. Imagery was captured and shared with national, consumer and regional media.