Romford Town Management Partnership BUZZ AROUND THE NEW BRANDING AMONGST LOCAL PEOPLE AND BUSINESSES

What we did

We were tasked with launching Romford’s new brand identity, showcasing the strength and vibrancy of the town and its people.

We executed two impactful stunts in the town centre:

The National Lottery has created more millionaires per head in Romford than any other UK town and Romford was keen to promote itself as the UK’s luckiest town as part of the new brand identity

We created a phone booth which people from across the UK could call to ask Romford locals for their lucky numbers ahead of the National Lottery draw. Video content was captured and distributed to national, consumer and regional media.

On the busiest Christmas shopping day, we built a wrapping paper dispenser in the town centre for locals to help themselves to Romford wrapping paper featuring the new brand identity. Imagery was captured and shared with national, consumer and regional media.

8434724Media reach
22Pieces of earned media coverage
279000Organic social media reach
33.5% Click Through Rate

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