Standard CharteredSOCIAL CAMPAIGN TACKLES AWARENESS OF HIV/AIDS PROGRAMME

What we Did

We developed a social campaign which allowed football fans globally to show their support of Standard Chartered’s Positive Living programme via their sponsorship of Liverpool FC.

Housed on Liverpool FC’s social media and wider communication platforms, the campaign encouraged fans to post videos of themselves attempting the ‘Around the World’ football skill to be in with a chance of winning player signed prizes.

 

The ‘Around Round the World’ trick not only symbolised the red ribbon synonymous with World AIDS Day but ensured the competition could be translatable across global territories.

 

The campaign was launched by Liverpool FC players Emre Can, Philippe Coutinho and Jordon Ibe, alongside newly appointed manager Jurgen Klopp and encouraged fans to better their own efforts.

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32500Social media engagements
5million Fans reached globally
533000social media views
1515+ Countries represented In entries
4.65% Click through to positive Living website