Housed on Liverpool FC’s social media and wider communication platforms, the campaign encouraged fans to post videos of themselves attempting the ‘Around the World’ football skill to be in with a chance of winning player signed prizes.

The ‘Around the World’ trick not only symbolised the red ribbon synonymous with World AIDS Day but ensured the competition could be translatable across global territories.

The campaign was launched by Liverpool FC players Emre Can, Philippe Coutinho and Jordon Ibe, alongside newly appointed manager Jurgen Klopp and encouraged fans to better their own efforts.