Sweaty BettyTARGETING NEW CUSTOMERS BY AMPLIFYING BLOG CONTENT

What we Did

Connected new customers to Sweaty Betty’s brand’s story and heritage to drive higher average order sales.

Sweaty Betty creates high quality imagery and video content but these assets have previously not been pushed out to wider audiences, instead remaining ‘hidden’ on their blog.

 

To reach new customers across devices and platforms and introduce them to the Sweaty Betty brand, we worked with a mixture of native content platforms and social channels, including Instagram. By excluding Sweaty Betty’s existing customer base, we were able to make our targeting even more efficient in acquiring new customers.

156kInstagram engagements
741% Increase in video views
95% New customers to the blog

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