What we Did
This was T. M. Lewin’s biggest marketing push for years and it was fun to be part of all the excitement and reaction.
T. M. Lewin unveiled Gary as the new ‘body’ of the brand in the ‘Lineker-Lewin’ campaign over a couple of weeks of intense media activation in the build up to Christmas.
We curated a media plan consisting of carefully selected partners with highly relevant audiences and a defined interest in sport and/or men’s fashion, whilst also utilising programmatic technology to help us reach the right audience at scale.
We looked beyond standard display, running high impact formats on both desktop and mobile devices through homepage takeovers and skins.
We created a native content campaign with a number of publishers including FourFourTwo magazine and The Chic Geek, as well as pushing activity through publisher-owned social channels.
We then ran a retargeting campaign from the pools of data that we collected on the T. M. Lewin landing pages.
