What we Did

To raise awareness of the brand and amplify the messaging that Vosene Kids is a helpful and solutions focused brand, we created a 360° campaign under the #onelessthing.

To start with, we surveyed the nation to find out if bad haircuts are a rite of passage for most British children, before engaging celebrity hairstylist Charlotte Hayward, who has worked behind the scenes on films such as Harry Potter, Les Miserables and many more, to create pieces of 4 video tips to get over the worst hair disasters. Charlotte also created simple tips for more everyday hair ‘issues’.

The videos were used on YouTube and pushed out through social where we also hosted a Twitter Q&A encouraging parents to write in with their hair worries. The news survey and tips were utilised amongst traditional media and bloggers who were also sent product to review as part of the campaign.

224508Total views across YouTube, Facebook & Twitter
40Pieces of coverage achieved across 2 months
100% Inclusion of either video or website link

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