To promote the Vosene Kids range of hair products we created a series of branded videos with celebrity hairstylist Charlotte Hayward, who had previously worked on the Harry Potter franchise.

The videos were optimised for search discovery by parents and a paid media programme targeting parents of young children was implemented via YouTube and Facebook. Influential parenting bloggers were sent Vosene product and encouraged to use the tips and share their results.

We hosted a Twitter Q&A with Charlotte on the Vosene Kids channel and Charlotte was made available for national media interviews about the tips.