Vosene KidsCREATED INSIGHT DRIVEN PARENTING HACK CONTENT TO DRIVE BRAND AWARENESS

What we Did

Busy parents are increasingly turning online to find time saving ‘hacks’ to help them find practical help and save time.

To promote the Vosene Kids range of hair products we created a series of branded videos with celebrity hairstylist Charlotte Hayward, who had previously worked on the Harry Potter franchise.

The videos were optimised for search discovery by parents and a paid media programme targeting parents of young children was implemented via YouTube and Facebook. Influential parenting bloggers were sent Vosene product and encouraged to use the tips and share their results.

We hosted a Twitter Q&A with Charlotte on the Vosene Kids channel and Charlotte was made available for national media interviews about the tips.

224508Total views across YouTube, Facebook & Twitter
40Pieces of coverage achieved across 2 months
100% Inclusion of either video or website link
Created by Threepipe Creative | May 9, 2017

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