The Romford Town Management Partnership (RTMP) has appointed Threepipe to drive local and national awareness of the town as it unveils its new brand identity in the build up to Christmas. The new brand identity positions Romford as the ‘luckiest town’ in the UK, owing to its track record in creating more Lotto millionaires than any other town or city in the UK. Threepipe will be working closely with the local community to bring this vibrant new identity to life through an integrated campaign which will include experiential marketing, social advertising and media relations support.

Jonny Birkett, Romford Growth Manager, RTMP: “We were impressed by both the creativity of the ideas to bring the new identity to life but also by the strategic approach to social targeting to showcase what Romford has to offer in terms of daytime visits and nightlife.”

Jim Hawker, Co-Founder, Threepipe: “The RTMP has great ambitions to showcase what Romford has to offer and it’s exciting to bring their new brand to life through multiple channels during the festive period. The plan is a fantastic mix of fun ideas that will drive word of mouth but that’s also underpinned by some smart social advertising techniques.”