Following a competitive pitch, Tenpin has appointed Earnie (the creative arm of Threepipe) as lead agency to provide strategic and creative support. The initial work begins with a summer brand campaign to appeal to families, which will roll out across Tenpin’s 44 bowling sites and online channels. Earnie has created ‘Time for Tenpin’ which is designed to emotionally appeal to parents in a playful and authentic way that encourages consideration and repeat bookings.

The campaign will unify the creative and brand messaging across all Tenpin’s channels for a consistent experience and Earnie will provide strategic consultancy for activation of the brand assets.

Tenpin operates 44 bowling sites across the UK, offering over 1,000 bowling lanes and attracts over 5 million customers a year.

Alistair Gammell, Managing Director, Earnie: “Tenpin is one of the UK’s most popular destinations for families and millions of people will see the creative we have developed. We are excited to be working with Tenpin and helping to drive more emotional engagement between Tenpin and its customers.”

Andrew Gallagher, Digital and Marketing Director, Tenpin: “Earnie has developed a very strong creative identity for our summer campaign which we can bring to life within our bowling sites and also allows us the creative freedom to build out campaigns across all our key marketing channels. We are looking forward to seeing it all come to life over the coming months.”