Threepipe client Sweaty Betty makes it a double win at the 2016 Online Retail Awards

16 September 2016 | Digital, News

It is time to celebrate at Threepipe HQ following news our client Sweaty Betty, the fitness fashion brand, has been awarded not one, but two awards in this year’s prestigious Online Retail Awards.

It is time to celebrate at Threepipe HQ following news our client Sweaty Betty, the fitness fashion brand, has been awarded not one, but two awards in this year’s prestigious Online Retail Awards.

Named winner in the Achievement category for mid-size retailer site of the year, this is a fantastic success for Sweaty Betty who triumphed over a number of other leading retailers. The award recognises the brand’s success at overcoming challenges in its sector such as the rapid growth of competitors and intense price competition.

However, the good news didn’t stop there as Sweaty Betty was also crowned winner in the Sports category which celebrates great online sports retailers including those selling sporting goods, sports clothing, sporting events and services, gyms and gym equipment. The partnership with Threepipe over the last year saw the judges name Sweaty Betty as the clear winner.

Threepipe team and Sweaty Betty looked to leverage its existing content and find new customers across contextually relevant editorial sites. As well as producing blog content, Sweaty Betty also created promotional videos, which Threepipe distributed through social and other native platforms to drive highly engaged users. This new traffic was then fed into the re-targeting programme resulting in a significant uplift in traffic to the brand’s website. To find out more, you can view the full case study here.

Emma Rushe, Senior Performance Marketing Manager at Sweaty Betty, added: “We are delighted to have taken home two Online Retail Awards. The awards are a testament to the hard work we’ve all put in to create a successful campaign with Threepipe, and an indication of the progress we are making in the digital world.”

Farhad Koodoruth, Co-Founder of Threepipe, commented: “These successes are down to our consistent testing of Sweaty Betty’s excellent content combined with using the best platforms in the market to seed it out. This strategy ensures we consistently get significant engagement and are able to drive a high volume of new visitors to Sweaty Betty’s website.”

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