Following a competitive pitch, RichRelevance, a global leader in omnichannel personalisation, has appointed Threepipe to manage its UK press office activity.

Threepipe will be working to profile RichRelevance’s expanded management team and highlighting the company’s suite of diversified services to the UK retail community. RichRelevance has been growing quickly globally, and attracting world class retailers such as Not on the High Street, Hobbs, M&S and John Lewis to its technology, which enables real-time digital personalisation across retailer’s multiple consumer facing touch points.

Jim Hawker, Co-Founder, Threepipe: “We are delighted to be working with one of the most exciting retail technology platforms out there and looking forward to helping them secure more world class customers.”

Harriet Fletcher, EMEA Director of Marketing at RichRelevance: “Threepipe offered us something unique in that many of their team are working with our product already on behalf of their own retail clients. This in depth knowledge combined with their retail media experience was key to them coming on board.”